Sephora Collection

To launch Sephora Collection’s Holiday campaign, we knew we had to do two things: 1) launch new key products in a way that gives you a sense of their color, texture, and weight, and 2) show off the product on diverse young models with true chemistry. 

The product shots went off without a hitch, shooting them up close or in stop-motion GIFs that showed how they worked. The models ended up even better. The entire shoot turned into a party that fed off of their youthful energy. We let them choose the music, gave them a say in their styling and wardrobe, and just let them play with makeup as they normally would, shooting their natural reactions and interactions.

The result was this genuine and playful campaign that can’t help but make you smile. We celebrated everything about these women, from their actual braces to their blackhead strips, using our product as a way to highlight their natural beauty, never to mask it.

ROLE: Senior Art Director / lead creative
AGENCY: 24/7 Laundry Service
CLIENT: Sephora Collection US
CREATIVE PARTNERS: Emma Siolka