Nest Audio Sessions

Nest Audio Sessions was a campaign for Google Nest to celebrate the launch of their new Nest Audio speaker with a collaboration of 9 female artists from around the world. These artists recorded bespoke content in their homes (it was 2020 after all) to create a playlist on YouTube Music.

The campaign leveraged all 9 artists' channels, 12 different Google accounts, 11 record labels, fan accounts, super fans, and influencers. Oh, and in four different languages too. Creating and coordinating content for all of those channels — in partnership with Google creative — was a massive undertaking, but thanks to some wonderful project managers, patient clients, and enthusiastic artists, it was also a massive success.

Nest Audio Sessions was the most organically engaged with Google Nest program to date and it drove a 21% lift in Nest Audio (the device) conversation and 55% lift in positivity.

ROLE: Associate Creative Director
AGENCY: Swift Agency
CLIENT: Google Nest
CREATIVE PARTNERS: Julius Im, Nakita Simpson, Kimi Peterson